November 3, 2013
Telstra had some good things to say about its 3G mobile network and products. But typically, surly 18-25 year olds didn’t want to listen to fuddy duddy old Telstra. So we came up with the Spread The Good Stuff integrated campaign.
We started from scratch, and I worked on all aspects from the logo design, TV and press, online and some ambient. My copywriter at the time was Mary Anne Plummer – national living treasure. Other creatives involved in this project were Robbie Kantor, Bart Pawlak, Josh Evans, Martin Brown and Doley. It was an honour just to be in their presence.
Here’s just a few sample:
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